Make the product operating model stick
McKinsey & Company
- Product Leader @ Large Enterprise
Dotwork is a flexible platform for instrumenting your product operating system.
Go from decks, spreadsheets, and fragmented tools...
Where nothing lasts more than two years before you claim tool/framework bankruptcy
To an internal platform supporting your OS
And then keep iterating as your approach to product and your context inevitably changes over time
Product centricity at scale. Take a bow, spreadsheets and decks. Dotwork to the rescue.
Project Portfolio
Management (PPM)
Tools
(e.g., resource
allocation, timeline-
based planning,
governance)
Execution & Sprint
Tools
(e.g., task boards, sprint
planning, delivery
tracking)
Team-Level
Roadmapping &
Discovery Tools
(e.g., idea management,
backlog grooming,
feedback synthesis)
Everyone is talking about the product operating model. People keep asking us if we have a solution for it. The answer is: yes—but…
How can Dotwork help us put the product operating model into action?
Tools can amplify what's working. In the right hands, they help build new habits, automate busywork, and improve decision quality. But remember: the product operating model, as described by Marty Cagan, is a set of principles—not a plug-and-play system. He makes it very clear that you need to adapt it to your context. Dotwork helps you instrument your operating system and facilitate the right collaboration at the right time, but it's not going to run your transformation for you.
Do you recommend certain ways of working?
Like anyone, we're opinionated—we have our favorite approaches. But in the end, you'll need to adapt the principles to fit your company. Where we can help is with modular packages around continuous discovery, product-oriented funding models, and support for frameworks like the North Star Framework, Zone to Win, OKRs, and more. Mix and match. Get support where and when you need it.
Is Dotwork a roadmapping tool?
At a certain level, yes—but we're not a team-level roadmapping tool. In fact, we strongly recommend investing in one of the many excellent tools built for team-level roadmapping. Once you have that foundation, Dotwork helps solve the bigger-picture challenges of strategic context, alignment, org design, and funding at scale.
Theory
If you’re a product leader, you’ve probably made a slide like this to explain how things work. It’s neat and tidy. It sends a strong message: “We need a vision, we need a strategy, and execution will flow from that foundation.”
The Mess
But we know that reality is different. Information flows up, down, and across the org. The org chart is constantly changing. Some handle big messy projects, while other groups are on speedboats.
With Dotwork
Dotwork helps you model reality, but then make sure you don’t overwhelm your stakeholders with all the dots. Get the right dots into the right conversations, and start creating positive team habits and rituals.
There are countless ways to understand team focus. You have to find what works for you.
How Dotwork can help you treat your operating system like a product
A flexible, graph-based data schema designed for adaptability
The ability to model your org into distinct, nested “spaces,” enabling local practices while linking to the org-wide operating system
AI agents to automate mind-numbing data entry—and leverage the Dotwork knowledge graph to surface strategic insights
A library of over 150 static and interactive visualizations to supercharge meetings, drive better decisions, and build a shared language and narrative
Designed by Product Leaders, For Enterprise Results
“I've watched brilliant product organizations hit walls not because of bad strategy, but because their operating models couldn't scale with their ambitions. The companies that thrive at scale don't just plan better—they've built operating models that evolve in real-time. Dotwork makes that evolution continuous rather than episodic. It's the difference between reshaping your organization quarterly versus adapting it daily.”
John Cutler
Systems Thinker, Head of Product at Dotwork
“I'm amazed by how Dotwork handles organizational complexity. I've watched companies struggle as they scale from high-growth to enterprise, but Dotwork can grow seamlessly with them. Whether you're managing 15 teams or 1,500, the strategic clarity never gets lost. It's refreshing to finally see an answer to both flexibility and autonomy.”
Barry O'Reilly
Co-Founder of Nobody Studios, Author of Lean Enterprise and Unlearn
“That's exactly what excites me about Dotwork—it's designed for the reality of modern product development. When portfolio priorities shift overnight, teams using Dotwork stay aligned and keep moving forward. It's brilliant how the platform evolves with strategy changes instead of fighting against them. Context for AI will be the second part of this story that will change everything.”
Cullen Childress
Chief Product Officer at SolarWinds
“After years of watching companies force-fit their processes into rigid platforms, Dotwork is a breath of fresh air. It molds how organizations actually work—their unique planning rhythms, stakeholder needs, and decision-making styles. The platform becomes an extension of the business rather than a constraint. That kind of adaptability is what separates truly transformational platforms from the rest.”
Greg Stock
CEO at Zenoss
See how Dotwork brings your product operating model to life
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