Glossary

Strategy

A collection of key terms, concepts, and frameworks around strategy creation, planning, communication, adaptation, and much more.

Hambrick and Fredrickson's strategy diamond

Hambrick and Fredrickson's strategy diamond is a conceptual framework that offers a comprehensive view of a firm's strategy. The strategy diamond consists of five elements: Arenas, Vehicles, Differentiators, Staging, and Economic Logic.

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OODA Loop

The OODA Loop, short for Observe, Orient, Decide, and Act, is a decision-making process that was developed by United States Air Force Colonel John Boyd. It is a framework used to understand and effectively respond to dynamic and rapidly changing situations. Originally created for the military, the OODA Loop has since been adapted and applied to various other fields, including business.

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Constraint Mapping

Constraint mapping involves the systematic identification and analysis of potential constraints that may impact an organization's ability to achieve its strategic objectives. These constraints can be anything that hinders progress, such as limited resources, regulatory requirements, technological limitations, market conditions, or even internal barriers like organizational culture or resistance to change.

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The Eisenhower Matrix for Strategic Prioritization

The Eisenhower Matrix, also known as the Urgent-Important Matrix, is a simple yet powerful tool for prioritizing tasks and making effective decisions. Named after former U.S. President Dwight D. Eisenhower, who was renowned for his ability to manage his time and responsibilities, the matrix helps individuals and teams identify and prioritize tasks based on their urgency and importance.

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Business Capability Modeling

Business capability modeling helps organizations understand and visualize their core capabilities. It involves identifying the key functions, processes, and skills required to support the delivery of goods or services. It provides clarity on the capabilities needed for operational excellence, growth, and innovation.

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Shared Services Model

A Shared Services Model is a centralized business model that enables companies to consolidate common internal functions such as human resources, finance, IT, and procurement into a single service delivery unit. By centralizing these services, organizations can eliminate duplication of efforts, reduce costs, and enhance operational effectiveness.

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Strategy vs Tactics

In the world of business and organizations, strategy and tactics are two terms that are often used interchangeably. However, they are distinct concepts that play different roles in achieving goals. Understanding the difference between strategy and tactics is crucial for effective planning and successful execution of plans.

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De Bono's Six Thinking Hats®

De Bono's Six Thinking Hats is a powerful tool that can help individuals and groups think more effectively and make better decisions. Developed by Edward de Bono, a renowned author and consultant in the field of creative thinking, this methodology provides a structured approach to exploring different perspectives and considering various factors when analyzing a situation. By wearing different "hats," each representing a different mode of thinking, individuals can break out of their habitual thinking patterns and expand their perspectives.

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The "5 Whys" in Strategy

The 5 Whys methodology is a powerful tool that can be utilized in strategic planning and decision-making. By asking "why?" multiple times, organizations can uncover the root causes of problems, address them at their core, and make more informed and effective decisions.

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The 10/10/10 Rule For Strategy

The 10/10/10 Rule For Strategy is a decision-making framework that can be applied to various aspects of life, work, and straetgy. It provides a structured approach to making choices, ensuring that you consider the short-term, medium-term, and long-term consequences of your decisions. By weighing the potential effects of an action in these three time frames, you can make more informed and balanced choices.

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The Pugh Matrix

A Pugh Matrix is a decision-making tool that helps individuals or teams compare and evaluate multiple options based on various criteria. This matrix, also known as a decision matrix or decision grid, provides a structured approach to decision making, allowing for a systematic analysis of potential alternatives.

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Assumption Mapping

Assumption mapping is a valuable tool used in various disciplines, such as business, strategic planning, and risk management, to uncover and analyze the assumptions that underlie our decisions and strategies. By examining these assumptions, we can gain a deeper understanding of our thought processes, identify potential biases or blind spots, and make more informed decisions.

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Wardley Mapping

Wardley Mapping is based on the idea that everything in a business, from products and services to processes and capabilities, can be viewed as a series of interconnected components that evolve over time. By mapping these components, organizations can gain insights into their competitive position, identify areas of weakness, and uncover new opportunities for growth.

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Objectives and Key Results

OKRs, which stands for Objectives and Key Results, is a performance management framework that is used to set and track goals within organizations. This framework is designed to align the entire organization towards a common set of objectives, while also promoting transparency, accountability, and focus.

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Team Topologies

Team Topologies is a framework designed to optimize the structure and organization of teams within an organization. It provides a set of principles, practices, and patterns to help teams work more effectively and deliver value to customers.

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Complexity

Complexity theory, also known as complex systems theory, explores the intricate behavior of systems comprised of a multitude of interacting components. These systems often exhibit emergent properties, where the whole is greater than the sum of its parts, and showcase non-linear behavior that defies simple prediction by studying individual components in isolation.

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Strategic Goal Setting

Strategic goals define the desired end results you want to achieve. They act as guiding principles that influence decision-making, resource allocation, and action plans. Without clear strategic goals, your efforts may lack focus and direction, resulting in inefficiency and wasted resources.

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Strategies for Effective Strategy Meetings

In today's fast-paced business world, strategy meetings have become an integral part of organizational success. These meetings provide a platform for teams to come together, discuss ideas, make decisions, and set action plans that drive the business forward. However, not all strategy meetings are equally effective.

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Strategic Initiatives

A strategic initiative is a carefully planned action or activity designed to achieve specific goals that align with an organization's overall strategy. It involves identifying opportunities, setting priorities, allocating resources, and implementing targeted changes.

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Strategic Horizons

Strategic horizons can be defined as the timeframes in which organizations set their long-term goals and objectives. It involves thinking beyond the short-term and considering the broader implications of decisions and actions.

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Unlocking Success: The Power of Strategic Themes

Strategic themes are high-level statements that capture the essence of an organization's strategic objectives. They provide a framework for decision-making, guiding the allocation of resources and the prioritization of initiatives. They provide a clear direction and focus for the entire team, enabling them to align their efforts towards common goals.

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Strategic Planning

Strategic planning is the process of defining an organization's direction and making decisions on allocating resources to pursue this direction. It involves setting goals, analyzing the internal and external environment, determining strategies, and monitoring progress. Strategic planning is vital for organizations to adapt to a dynamic market and achieve a competitive advantage.

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Strategy Frameworks

Strategy frameworks provide a structured approach to strategic planning, helping organizations understand their current position, identify opportunities and threats, and make informed decisions.

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Strategic Management

Strategic management is a systematic approach to planning, implementing, and evaluating an organization's strategy. It involves setting clear objectives, identifying internal and external factors that may impact the organization, and developing strategies to achieve long-term success.

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The Strategic Management Process

Strategic Management involves making critical decisions that align an organization's resources and capabilities with its external environment to create a sustainable competitive advantage. This includes assessing the company's strengths and weaknesses, as well as identifying opportunities and threats in the market.

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Strategy to Execution

Strategy and execution are intertwined and indispensable components of organizational success. A well-crafted strategy provides direction, while effective execution ensures that the strategy is implemented successfully.

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Product Strategy Canvas

The Product Strategy Canvas is a visual framework that helps businesses align their product offerings with customer needs and market demands. It provides a clear and concise overview of the product strategy, allowing companies to make informed decisions and prioritize resources effectively.

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Product Management and Strategy

Product management is a multifaceted discipline that requires a deep understanding of both the market and the customer. A product manager acts as the bridge between various stakeholders, including customers, developers, marketers, and executives. Product managers play a critical role in driving the success of a product by overseeing its entire lifecycle. From ideation to launch and beyond, they are involved in every stage of development. This requires a blend of strategic thinking, creativity, and a customer-centric approach to ensure that the product meets the needs of the target audience.

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Product Launch Strategy

At its core, product launch strategy is the systematic approach taken to introduce a new product to the market. It involves careful planning, market research, concerted promotional efforts, and effective communication channels to reach the target audience.

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Distribution Strategy

Distribution strategy refers to the plan and tactics that a company uses to deliver its products or services to customers. It encompasses everything from the transportation of goods to the selection of appropriate sales channels. It ultimately determines how a product or service reaches the end customer, and plays a crucial role in ensuring that the right product is available in the right place at the right time.

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New Product Development Strategy

A new product development strategy lays the foundation for effective innovation and ensures that resources are allocated effectively to bring valuable products to market. It encompasses the entire process of bringing a new product from concept to market launch and helps to minimize risks, identify opportunities, and align business objectives with customer needs.

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Product Development Strategy

Product development strategy refers to the systematic process of creating and optimizing new products or improving existing ones. It encompasses a range of activities from market research and idea generation to concept testing, financial analysis, and launch planning.

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Go-To-Market Strategy

A go-to-market strategy refers to the plan of action that enables a company to effectively bring its products or services to the market and connect with its target customers. It encompasses all the activities and processes that a company undertakes to deliver its offering to customers and outlines the key steps that a business needs to take from product development to market entry and beyond.

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Product Positioning

Product positioning plays a significant role in shaping consumer perception, driving purchase decisions, and ultimately impacting a brand's success in the marketplace. By understanding the fundamentals of product positioning and its key components, businesses can effectively position their products to stand out in a competitive landscape. In simple terms, product positioning is the way a company presents its products to target customers in order to differentiate them from competitors. It involves creating a unique image, value, and perception in the minds of consumers.

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Product Launch Examples

Product launches serve as a gateway for businesses to introduce their latest innovations to the market. They create excitement, generate buzz, and attract potential customers. Product launches are not just about unveiling a new product; they are about storytelling and creating an emotional connection with consumers. By carefully crafting a narrative around the product, businesses can evoke curiosity and anticipation among their target audience. This emotional engagement can lead to increased brand loyalty and long-term customer relationships.

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Becoming a Product Strategist

A product strategist is tasked with developing and implementing strategies that align with the company's overall vision and goals. They collaborate with cross-functional teams, including marketing, engineering, and design, to ensure the successful launch and ongoing success of a product. Product strategists are the masterminds behind the success of a product. They are the architects who design the blueprint for a product's journey from conception to market domination. Their role goes beyond just creating a product; they are responsible for crafting a strategic plan that will guide the product's growth and ensure its relevance in the ever-changing market landscape.

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Penetration Pricing

Penetration pricing refers to the practice of setting a low initial price for a product or service to attract customers and gain a foothold in the market. The goal is to encourage trial purchases and capture a significant market share. This pricing strategy is particularly effective when entering a new market or introducing a new product.

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Product Strategy

Product strategy encompasses the overall plan and direction for developing and positioning your products in the market. It involves making key decisions on product features, target customer segments, competitive analysis, and differentiation.

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Effective Product Life Cycle Strategies

The product life cycle refers to the various stages a product goes through from its introduction to its eventual decline in the market. By understanding this cycle, businesses can make informed decisions about product development, marketing, and overall strategy.

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Project to Product

Transitioning from a project-oriented mindset to a product-oriented mindset is crucial for long-term success. By shifting focus from individual projects to the holistic product lifecycle, organizations can reap numerous benefits.

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Outcomes over Outputs

Outcomes are the desired results or goals that organizations aim to achieve. They are the ultimate measure of success and typically align with the organization's mission and vision. On the other hand, outputs refer to the tangible, measurable deliverables or products that contribute to those outcomes. They are the specific tasks, activities, or outputs that organizations create and deliver along the way.

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Lean Portfolio Management

Lean Portfolio Management (LPM) is a powerful framework that helps organizations effectively align their business strategies with their investment decisions. By adopting lean principles and practices, companies can improve operational efficiency, enhance decision-making, and ultimately achieve strategic objectives. It focuses on optimizing the portfolio of projects, products, and services to ensure the delivery of value to customers and stakeholders.

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Beyond Budgeting

"Beyond Budgeting" is a concept that challenges the status quo and offers a more dynamic and agile approach to financial planning. At its core, Beyond Budgeting is a management framework that moves away from the rigid constraints of traditional budgeting and embraces a more flexible, decentralized approach.

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Product Portfolio Management

Product portfolio management involves the management and analysis of a company's entire range of products or services. It is about making informed decisions on which products to invest in, maintain, or phase out. The primary goal is to ensure that the portfolio aligns with the organization's overall business strategy, meets customer needs, and generates the desired financial returns.

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Strategic Portfolio Management

Strategic Portfolio Management (SPM) is a critical practice that enables organizations to make informed decisions and optimize resource allocation to achieve their strategic objectives. By effectively managing and aligning their portfolio of projects, programs, and initiatives, businesses can enhance their competitiveness, adapt to changing market conditions, and drive sustainable growth.

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Feedback Loops

The Feedback Loop is a mechanism that allows for continuous improvement by constantly providing information back into the system. The Feedback Loop is not a standalone concept, but rather an integral part of a larger system. It is a fundamental principle in various fields, from biology and physics to engineering and management. In the context of VSM, it is a tool that enables organizations to learn from their actions and make necessary adjustments to improve their processes and outcomes.

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Bottleneck Analysis

Bottleneck analysis is a crucial aspect of Value Stream Management (VSM), a methodology that seeks to optimize the flow of value from the producer to the customer. This analysis enables organizations to identify points of congestion in their processes, where the flow of work is impeded or slowed down, and take corrective action to improve overall efficiency and effectiveness. Understanding bottleneck analysis in the context of VSM requires a deep dive into several interconnected concepts and practices.

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Value Stream Performance Metrics

Value Stream Performance Metrics are quantitative measures used to assess the efficiency and effectiveness of a value stream. They provide a way to objectively evaluate the performance of a value stream, identify areas for improvement, and track the progress of improvement efforts. These metrics are critical for making informed decisions about where to invest resources and how to optimize processes to deliver maximum value to customers.

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Workflow Visualization

Workflow visualization is a crucial component of Value Stream Management (VSM), a business methodology that focuses on identifying and optimizing the sequence of activities required to deliver a product or service to a customer. Value Stream Management involves mapping, analyzing, and improving the flow of materials and information through the value stream. Workflow visualization is a key tool in this process, providing a visual representation of the workflow, identifying bottlenecks, and facilitating improvements.

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Product Lifecycle Management

Product Lifecycle Management (PLM) is a strategic approach that companies use to manage the lifecycle of a product from its conception, through design and manufacture, to service and disposal. Understanding the connection between PLM and VSM is crucial for any organization that seeks to improve its operational efficiency and product quality. By integrating these two approaches, companies can gain a holistic view of their product lifecycle and value stream, enabling them to make more informed decisions, reduce waste, and increase customer satisfaction.

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Value Stream Coordinator

Value Stream Management (VSM) is a holistic approach to optimizing the flow of work from initial concept through to delivery to the customer. The role of a Value Stream Coordinator is to facilitate this process, ensuring that all aspects of the value stream are aligned and working towards the same goal. They are responsible for coordinating the various activities that make up the value stream, ensuring that they are all working together effectively and efficiently. This includes everything from the initial planning stages, through to the development and delivery of the product or service.

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Demand Management

Demand Management is the process of managing and optimizing the demand of products or services in a way that aligns with the organization's capacity to deliver. The integration of Demand Management into VSM ensures that the organization is not only delivering value efficiently but also effectively managing the demand for that value.

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Operational Excellence

Operational Excellence is a philosophy of leadership, teamwork, and problem-solving resulting in continuous improvement throughout the organization by focusing on the needs of the customer, empowering employees, and optimizing existing activities in the process.

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Capacity Planning

Capacity planning involves the strategic process of determining the production capacity needed by an organization to meet changing demands for its products or services. In the context of value stream management, capacity planning is about ensuring that the resources are available and adequately allocated to deliver maximum value to the end customer.

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Value Stream Mapping

Value Stream Mapping (VSM) is a lean-management method used for analyzing the current state and designing a future state for the series of events that take a product or service from its beginning through to the customer. It is a visual tool primarily used in the manufacturing industry to illustrate, analyze and improve the steps required to deliver a product or service.

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Balanced Scorecard

The Balanced Scorecard is a strategic planning and management system that organizations use to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. It was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that added strategic non-financial performance measures to traditional financial metrics to give managers and executives a more 'balanced' view of organizational performance. While the phrase Balanced Scorecard was coined in the early 1990s, the roots of this type of approach are deep, and include the pioneering work of General Electric on performance measurement reporting in the 1950s and the work of French process engineers (who created the Tableau de Bord – literally, a "dashboard" of performance measures) in the early part of the 20th century.

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SWOT Analysis

The SWOT Analysis is a strategic planning tool used by organizations to identify their Strengths, Weaknesses, Opportunities, and Threats. This framework is instrumental in helping businesses understand their internal and external environments, thereby facilitating informed decision-making. It's a versatile tool that can be used across various industries and sectors. It is a simple yet powerful framework that enables organizations to align their strategies with their resources and capabilities.

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Value Stream

Value Stream is a fundamental concept within the field of Value Stream Management (VSM). It is a visual representation of the flow of materials and information from the start to the end of a product or service delivery process. The primary purpose of a Value Stream is to identify and eliminate waste, thereby improving efficiency and effectiveness.

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PESTEL Analysis

PESTEL Analysis is a strategic framework used by organizations to understand the macro-environmental factors that could impact their operations. This tool is often used in the initial stages of strategic planning, providing a comprehensive overview of the external environment in which a business operates. PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal. These are the six broad categories of external factors that the analysis considers. By examining these factors, organizations can identify potential opportunities and threats, which can then inform their strategic decisions.

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Blue Ocean Strategy

The Blue Ocean Strategy is a business model that encourages companies to create new demand in an uncontested market space, rather than compete in an existing industry. This strategy framework, developed by W. Chan Kim and Renée Mauborgne, suggests that companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space ripe for growth. The term 'blue ocean' is a metaphor to describe the wider, deeper potential of market space that is not yet explored.

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Operational Value Streams

Value Stream Management (VSM) is a business management concept that focuses on increasing the value of products or services by improving the processes that deliver them. This article will delve into the concept of Operational Value Streams, a key component of VSM, and explore its importance, implementation, and impact on business operations.

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McKinsey 7S Framework

The McKinsey 7S Framework is a management model developed by business consultants Robert H. Waterman, Jr. and Tom Peters in the late 1970s. This framework is often used by companies to assess and monitor changes in the internal situation of an organization. The 7S are structure, strategy, systems, skills, style, staff, and shared values. The framework is based on the theory that, for an organization to perform well, these seven elements need to be aligned and mutually reinforcing. The model can be used to help identify what needs to be realigned to improve performance, or to maintain alignment (and performance) during other types of change. Whatever the type of change – restructuring, new processes, organizational merger, new systems, change of leadership, and so on – the model can be used to understand how the organizational elements are interrelated, and so ensure that the wider impact of changes made in one area is taken into consideration.

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BCG Matrix

The BCG Matrix, also known as the Boston Consulting Group Matrix, is a strategic planning tool that was developed by the Boston Consulting Group in the early 1970s. It is used by companies to analyze their business units or product lines, helping them to decide where to invest, to discontinue or develop products. It's based on the product life cycle theory, which suggests that products go through four distinct stages from birth to decline. By understanding where your products are in their life cycle, you can make strategic decisions about where to invest your resources. The BCG Matrix helps you do this by categorizing your products into one of four categories: Stars, Cash Cows, Question Marks, and Dogs.

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Value Chain Analysis

Value Chain Analysis is a strategic tool used by organizations to understand the activities through which they can create value and competitive advantage. This concept, introduced by Michael Porter in 1985, is a way to visualize and critically assess how different activities contribute to the business's performance, customer satisfaction, and overall success. The Value Chain Analysis allows businesses to break down their operations into strategically relevant activities to understand the cost and potential sources of differentiation. It provides a detailed view of the company's operations and helps identify areas where value can be added, costs can be reduced, and differentiation can be achieved.

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Strategic Group Analysis

Strategic Group Analysis (SGA) is a conceptual framework used in strategic management and marketing to understand the competitive environment of an industry. It is a tool that helps organizations identify their direct competitors and understand the strategic choices they make. SGA is based on the premise that companies within the same industry or 'strategic group' are direct competitors and share similar strategic characteristics. These characteristics may include factors such as market segmentation, product range, pricing strategies, distribution channels, and geographical coverage. By understanding these characteristics, organizations can better position themselves within their strategic group and develop more effective competitive strategies.

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Customer Journey

In the context of VSM, the customer journey refers to the series of interactions a customer has with a company, from the initial contact or discovery, through the process of engagement, purchasing, using, and maintaining loyalty to the product or service.

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TOWS Matrix

The TOWS Matrix is a strategic analysis tool used to evaluate the external and internal environment of an organization. It is an acronym for Threats, Opportunities, Weaknesses, and Strengths, and it provides a framework for assessing these factors and developing strategies based on them. The TOWS Matrix is a derivative of the SWOT analysis, but it takes a more proactive approach by focusing on how the organization can leverage its strengths and opportunities to address its weaknesses and threats.

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Scenario Planning

Scenario planning is a strategic planning method that organizations use to make flexible long-term plans. It is a method for learning about the future by understanding the nature and impact of the most uncertain and important driving forces affecting our world. It is a tool that allows organizations to explore and prepare for multiple future scenarios, thereby enhancing their readiness for change and uncertainty.

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Core Competency Framework

The Core Competency Framework is a strategic tool used by businesses to identify, develop, and leverage their unique capabilities that set them apart from competitors. This framework is a crucial part of strategic management, as it aids in the understanding of what a company does best and how it can use these competencies to its advantage. It helps in focusing efforts and resources on areas where the organization has the highest potential to create unique value.

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Capability Mapping

Capability Mapping is a strategic exercise that helps organizations identify their core capabilities, understand how they are interconnected, and how they contribute to the overall value delivery. It provides a visual representation of the organization's capabilities, allowing for a clear understanding of how value flows through the organization. This, in turn, helps in identifying bottlenecks, redundancies, and opportunities for improvement.

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Resource-Based View

The Resource-Based View (RBV) is a strategic management framework that posits that a firm's competitive advantage is derived from its unique resources and capabilities. This perspective contrasts with the traditional industry structure view, which emphasizes the competitive environment as the primary determinant of a firm's profitability. RBV is a foundational theory in strategic management, and it has been instrumental in shaping our understanding of how firms achieve and sustain competitive advantage.

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Game Theory

Game theory provides a theoretical framework to understand and predict the outcomes of strategic situations, where an individual's success in making choices depends on the choices of others.The essence of game theory lies in its ability to model situations of conflict, cooperation, and competition. It provides a systematic approach to determine the optimal strategies for all players involved in a game, given their preferences and the rules of the game.

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Value Chain

Value Chain, a concept introduced by Michael Porter in 1985, is a series of activities that businesses go through to provide a product or service to their customers. On the other hand, Value Stream Management is a lean-business methodology that aims to improve the flow of value from the initial product or service request to the delivery to the customer.

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Bowman's Strategy Clock

Bowman's Strategy Clock is a strategic model that allows businesses to analyze their competitive position in comparison to the offerings of their competitors. It was developed by economists Cliff Bowman and David Faulkner as an expansion upon Michael Porter’s Three Generic Strategies. The model presents eight potential strategies in a diagrammatic representation, resembling the face of a clock.

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Value Stream Management

Value Stream Management (VSM) is a business methodology that focuses on improving the flow of value from the inception of a product or service to its delivery to the customer. It is a holistic approach that encompasses all aspects of a business, including strategy, operations, and technology. The goal of VSM is to maximize value delivery while minimizing waste and inefficiencies.

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Porter's Diamond Model

Porter's Diamond Model is a strategic economic theory that seeks to understand why some nations become competitive in particular industries and others do not. Developed by Michael Porter, a professor at Harvard Business School, the model is a tool for analyzing the competitive advantage of nations, regions, or cities. It is based on four attributes of a nation that shape the environment in which local firms compete, and these attributes promote or impede the creation of competitive advantage.

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Growth-Share Matrix

The Growth-Share Matrix, also known as the Boston Consulting Group (BCG) Matrix, is a strategic planning tool that was developed by the Boston Consulting Group in the early 1970s. This matrix allows companies to analyze their business units or product lines, helping them decide where to invest, discontinue or develop each unit or product line.

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KPIs vs OKRs

KPIs (Key Performance Indicators) and OKRs (Objectives and Key Results) are both tools used for setting and measuring performance, but they serve different purposes. KPIs are metrics used to assess the performance of specific activities, focusing on tracking efficiency and success against established targets. OKRs, on the other hand, are goal-setting frameworks that define objectives and then use measurable key results to track progress towards achieving these objectives, encouraging alignment and engagement across an organization.

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GE-McKinsey Matrix

The GE-McKinsey Matrix is a strategic tool developed in the 1970s by General Electric and McKinsey to evaluate business units by considering industry attractiveness and business unit strength. It expands on concepts from the BCG Matrix by incorporating a broader range of factors, such as market size and competitive intensity, into its analysis. This matrix aids organizations in prioritizing investments and making informed decisions about where to allocate resources to maximize potential success.

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Red Ocean and Blue Ocean Strategies

Red Ocean and Blue Ocean strategies represent contrasting approaches to developing business strategies in competitive and uncontested markets, respectively. Red Ocean strategy focuses on competing in existing markets by outperforming rivals and capturing greater market share, often through cost leadership or differentiation. Blue Ocean strategy, on the other hand, seeks to create new markets and demand, rendering competitors irrelevant by offering innovative value propositions that define new spaces known as "blue oceans."

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OGSM Framework

OGSM is a strategic management tool that helps organizations outline their mission, set goals, formulate strategies, and track progress. Standing for Objectives, Goals, Strategies, and Measures, this methodology breaks down the mission into actionable steps, aligning team efforts towards a unified vision. It fosters accountability and enhances organizational performance by clearly defining roles and responsibilities within the framework of clearly set, measurable targets.

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VRIO Analysis

VRIO Analysis is a strategic framework that evaluates an organization's resources and capabilities to determine if they provide a sustainable competitive advantage. It involves assessing four key dimensions: Value, Rarity, Imitability, and Organization, to see if resources are valuable, rare, hard to imitate, and well-supported by the organization. By thoroughly analyzing these factors, businesses can strategically leverage their unique assets to outperform competitors and achieve long-term success.

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SOAR Analysis

SOAR Analysis is a strategic planning tool that emphasizes leveraging an organization's strengths and potential opportunities to drive future success. It involves identifying internal capabilities and external market trends to position the organization advantageously while aligning with its aspirations and measurable results. This positive, future-oriented approach shifts focus from problems to possibilities, enabling businesses to formulate strategies that foster growth, innovation, and competitive differentiation.

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Vision Statement

A vision statement is a succinct, aspirational declaration that outlines what an organization ultimately aims to achieve, serving as a guide for its future direction. It provides a clear and motivational image of the state an organization strives to reach, typically focusing on long-term goals and the impact it wishes to have on the world or its industry. This statement acts as a foundational component in strategic planning, helping align the efforts and decisions of all members toward a common end point.

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Porter's Five Forces

Porter's Five Forces is a framework developed by Michael E. Porter that helps analyze the competitive environment of an industry. It consists of five forces: competitive rivalry within the industry, the bargaining power of suppliers, the bargaining power of customers, the threat of new entrants, and the threat of substitute products or services. By evaluating these forces, businesses can understand the strengths and weaknesses of their position in the industry and develop strategic responses to enhance their competitiveness.

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Ansoff Model

The Ansoff Model, also known as the Ansoff Matrix, is a strategic planning tool used to identify and evaluate opportunities for growth within a business. The model categorizes growth strategies into four quadrants: Market Penetration, Product Development, Market Development, and Diversification. Each strategy varies in risk and involves different approaches such as selling existing products to new markets, introducing new products to existing markets, or expanding into entirely new industries.

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V2MOM Framework

The V2MOM Framework is a strategic planning tool designed to guide organizations and individuals in setting clear objectives and aligning their efforts. It consists of five key components: Vision (V), Values (V), Methods (M), Obstacles (O), and Measures (M). This framework helps in clearly defining the goals, establishing priorities, identifying potential challenges, and measuring progress, ensuring that all parts of an organization are working towards common objectives.

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