Cost of Capital
What is Cost of Capital?
Cost of capital is the minimum return an organization must earn on an investment to satisfy its lenders and shareholders, often measured as the weighted average cost of capital (WACC).
Updated November 2026 · 6 min read
Cost of capital is the price an organization pays for the money it uses. Lenders expect interest, and shareholders expect a return that compensates them for the risk of owning the business. The cost of capital combines these expectations into a single rate, which represents the minimum return any investment must earn to create value. An investment that returns less than the cost of capital destroys value, even if it appears profitable on its own.
The cost of capital is used throughout corporate finance, most visibly as the discount rate for evaluating investments. For technology leaders, it matters because every major technology investment, from a data center to a new platform, competes for capital with other uses across the business. Understanding the cost of capital helps IT leaders build business cases that finance teams accept and explains why some projects with positive returns are still rejected.
Definition of Cost of Capital
The cost of capital is the rate of return a company must earn on its investments to maintain its market value and satisfy its providers of capital. It reflects both the time value of money and the risk of the investment.
Most organizations calculate it as the weighted average cost of capital (WACC), which blends the cost of debt and the cost of equity according to the proportion of each in the company's financing.
Cost of Debt and Cost of Equity
The cost of debt is the interest rate the company pays on its borrowing, adjusted for tax, since interest is usually tax-deductible. If a company borrows at 6 percent and its tax rate is 25 percent, its after-tax cost of debt is 4.5 percent.
The cost of equity is the return shareholders expect. It cannot be observed directly, so it is usually estimated using models such as the capital asset pricing model, which adds a premium for the company's risk to a risk-free interest rate. The cost of equity is normally higher than the cost of debt, because shareholders bear more risk than lenders.
Both components change over time as interest rates, market conditions and the company's own risk profile change, so the cost of capital is typically updated at least once a year.
Weighted Average Cost of Capital
WACC weights the cost of each source of capital by its share of total financing. A company financed 30 percent by debt with an after-tax cost of 4.5 percent, and 70 percent by equity with a cost of 11 percent, has a WACC of about 9 percent.
Many organizations set a hurdle rate for investments at or above their WACC. Riskier projects may be assigned a higher rate to reflect their additional uncertainty.
Finance teams usually provide the WACC or hurdle rate for business cases, so IT teams do not need to calculate it themselves, but understanding where it comes from helps when discussing results.
Importance of Cost of Capital in IT Financial Management
Technology investments often involve large upfront costs and benefits spread over several years. The cost of capital determines how those future benefits are valued today, and therefore whether the investment is worthwhile.
It also shapes comparisons between owning and renting technology.
Because many organizations have limited capital, the cost of capital also acts as a filter, determining which technology projects compete successfully for funding.
Evaluating Technology Investments
In capital budgeting, future cash flows are discounted at the cost of capital to calculate net present value. A higher cost of capital reduces the present value of future benefits, making long-term investments harder to justify.
For example, a platform that saves $1 million a year for five years is worth about $3.99 million today at an 8 percent discount rate, but only about $3.6 million at 12 percent. A project costing $3.8 million would be approved at the lower rate and rejected at the higher one.
This sensitivity is why technology business cases should state the discount rate used and, where relevant, show results at different rates.
Own vs Rent Decisions
Buying hardware or perpetual licenses ties up capital upfront, while cloud services and subscriptions spread costs over time. The cost of capital determines how much value the organization places on keeping capital free for other uses.
When the cost of capital is high, paying over time becomes more attractive relative to buying upfront, all else being equal. Comparisons of capex vs opex options should discount cash flows at the cost of capital rather than simply adding up costs.
Interest rate changes therefore affect technology sourcing decisions. Periods of high rates tend to favor subscription and consumption models, while periods of low rates make ownership relatively more attractive.
How to Use Cost of Capital in Technology Decisions
Using the cost of capital well involves applying the right rate consistently, adjusting for risk where appropriate and presenting results clearly.
IT finance teams usually work with corporate finance to agree on the rates used for technology investments.
Applying the Right Rate
Most business cases use the company's WACC or a hurdle rate set by finance. Applying the same rate across projects makes them comparable, while ad hoc rates can make results look better or worse than they are.
For unusually risky projects, such as unproven technology, finance may apply a higher rate. Alternatively, risk can be reflected in the cash flow estimates themselves, through scenarios and sensitivity analysis.
Mixing approaches, for example applying a high discount rate and also reducing expected benefits for risk, double counts the risk and can unfairly penalize good projects.
Communicating Results
Business cases should state the discount rate used and show how results change at different rates. This helps decision makers understand how sensitive the case is to the cost of capital.
Measures such as the internal rate of return (IRR) can be compared directly with the cost of capital: if a project's IRR exceeds the cost of capital, it creates value.
Presenting both net present value and IRR, alongside the cost of capital, gives decision makers a complete picture in terms they are familiar with.
Examples of Cost of Capital in IT Financial Management
The examples below show how the cost of capital affects technology decisions.
Both use illustrative figures and end-of-year cash flows.
In each, the discount rate changed the result of the analysis.
Calculating WACC
A company is financed 40 percent by debt at an interest rate of 7 percent, with a 25 percent tax rate, and 60 percent by equity with an expected return of 12 percent. Its after-tax cost of debt is 5.25 percent.
Its WACC is 40 percent of 5.25 percent plus 60 percent of 12 percent, or about 9.3 percent. The finance team sets a hurdle rate of 10 percent for technology investments, rounding up to allow for estimation error.
A Data Center vs Cloud Decision
A company compares buying $5 million of infrastructure, with $600,000 a year in running costs, against paying $1.8 million a year for equivalent cloud services, over five years.
Adding up costs, ownership costs $8 million and cloud $9 million, so ownership looks cheaper. Discounting at 10 percent, the present value of ownership is about $7.27 million and of cloud about $6.82 million, so cloud is cheaper in present value terms because it avoids the large upfront payment.
Conclusion
Cost of capital is the minimum return an organization must earn to satisfy its lenders and shareholders, usually measured as the weighted average cost of capital. It reflects the time value of money and the risk of the business.
In IT financial management, the cost of capital is the discount rate for evaluating technology investments and comparing ownership with subscription and cloud models. Applying it consistently, stating it clearly in business cases and testing results at different rates help organizations make sound decisions about where to invest in technology.
Related terms
Capital Budgeting
Capital budgeting is the process organizations use to evaluate and select long-term investments, using measures such as net present value, internal rate of return and payback period to compare options.
CapEx vs OpEx
CapEx vs OpEx is the distinction between capital expenditures, which buy long-term assets and are depreciated over time, and operating expenses, which cover day-to-day costs and are expensed immediately.
Sensitivity Analysis
Sensitivity analysis is a technique that tests how changes in key assumptions, such as costs, volumes or rates, affect the results of a financial model, showing which assumptions matter most.
Internal Rate of Return (IRR)
Internal rate of return (IRR) is the discount rate at which the net present value of an investment's cash flows equals zero. It expresses an investment's expected return as an annual percentage.