“Where is the money made in our industry — and what would change it?”
Generic strategy tools treat every company the same. An Industry Strategy Edition brings your industry’s economics into Steer: where profit is made, what drives it, which risks and regulations shape it, the measures you are judged on and the moves that win. It is the part of a strategy engagement that used to leave with the consultants — kept current and connected to your own bets. One edition is included with Steer.
Rooms you open
Methods supported
Part of Steer · What should we do — and why?
The pressure
Strategy work starts with a market scan, an analysis of where the money is made and a set of recommended moves. Then the engagement ends, the deck is filed, and the choices the leadership team made lose the context behind them. A year later, the same analysis is bought again.
What it looks like today
What changes
A one-time market scan
Your industry’s profit pools and drivers kept beside your bets
Generic measures
The measures your industry is actually judged on
Strategic moves as slides
Strategic moves with clear conditions for success, owned and tested
Industry-informed
Each edition carries one industry’s profit pools, drivers, risks, measures and strategic moves, in the same model as your choices, money and results. Add another industry without re-licensing anything underneath it.
Where other tools stop
Consulting decks carry industry insight but go stale. Strategy software ignores your industry. An edition keeps the insight and the choices together.
The rooms
Each room answers one question a leader actually asks, with the view that answers it and the measures that say whether it is working.
A room is a ready-made view that answers one leadership question, built on the same shared data as every other room.
Room 01
“Where is the money made in our industry, and where do we stand?”
Your industry’s profit pools — the parts of the market where value is made — and the drivers that move them, beside the bets you are funding to win each one.
How you know it is working
Room 02
“Which strategic moves fit us, and what has to go right for each?”
The edition’s recommended moves, with conditions for success, the assumptions behind them and who is testing them.
How you know it is working
Room 03
“Which industry trends and risks have changed since we set the strategy?”
Market drivers, regulatory risks and industry measures, each with the bets that depend on it.
How you know it is working
Editions
Your Industry Strategy Edition supplies industry economics, profit pools, scenarios, risks, measures and strategic moves. A separate Industry Operating Edition can extend Fund & Optimize and Govern & Deliver with industry-specific structures, controls, workflows, benchmarks and connectors.
Banking
Profit pools, regulation, planning, controls and evidence.
Insurance
Underwriting profit, claims, distribution, capital and regulation.
Healthcare
Reimbursement, workforce, facilities, capital and compliance.
Construction
Project pipeline, bidding, margins, equipment and capital.
Who it is for
“Where is value moving in our industry, and are our bets pointed at it?
“Which strategic moves are we making, and what has to go right for them to work?
“Which drivers changed since the plan, and which bets do they affect?
“Which markets is my unit expected to win, and with what funding?
What it replaces
How it is licensed
Industry Strategy Editions is licensed within Steer, with Strategic Development & Intake included underneath.
Always enterprise-wide. One Industry Strategy Edition is included with every Steer license.
See pricingMethods and frameworks
Dotwork does not ask you to adopt a new method. The frameworks your teams run become views over the same model.
CLEAR
Strategy to execution, connected and measured.
BIZBOK
The business architecture standard for mapping what a business does and how value flows.
More in Steer
The model underneath
Steer, Fund & Optimize and Govern & Deliver all read and write the same Enterprise Operating Model. The first module you license builds the model. Every module after it adds context instead of another silo — and Dotwork AI reads all of it, stopping where the decision is yours.
See the Enterprise Operating Model© 2025-2026 Dotwork, Inc. All rights reserved.