1
“Pick a strategy. Follow it to a dollar.”
Good answer · Goes from the bet to a figure that matches finance’s books.
Bad answer · Ends at a total somebody typed in.
Strategy continuously calibrated to reality.
What should we do — and why?
Steer turns the choices a leadership team makes into something the whole enterprise can act on. Every bet keeps its assumptions, its alternatives and the money behind it. Your industry’s economics sit beside your own choices instead of in a consultant’s deck. And because Steer shares one model with the money and the work, you can follow any strategy to what it actually costs — and back.
Modules in Steer
For CEO, strategy office & executive team
The pressure
The strategy is sound. The thing holding it is a slide deck.
Strategy is set once a year and the world changes twice. The choices live in a deck, the assumptions in someone’s head, new requests in an inbox and the money in finance. When conditions change, nobody can say which bets still hold — so the next offsite starts from a blank page instead of from what you already decided.
What it looks like today
- Assumptions nobody re-checks once the plan is locked
- New requests arriving every week against a plan that changes every quarter
- Funded projects with no goal, and goals with no funding
- Every strategy refresh rebuilt from scratch
What changes
What changes when Steer runs on one model.
TodayWith Dotwork
A strategy deck refreshed once a year
Choices, assumptions and scenarios you revisit during the year
Generic frameworks laid over your business
Your industry’s profit pools, drivers and winning moves alongside your own bets
Requests handled by inbox, prioritized by whoever pushes hardest
One front door for requests, weighed against strategy, capacity and cost before anyone commits
Decisions remembered by whoever was in the room
A decision record: what was chosen, why, what success looks like and what happened
The view no strategy tool draws
Pick a strategy. Follow it to a dollar the CFO recognizes.
Strategy, goal, investment, project, capability and cost — in one view. Read left to right, it shows every funded bet tied to the goal it serves and the capability it strengthens. Read right to left, it shows what that capability actually cost, flowing back to the choice that asked for it. Money committed and money spent sit in different columns and are never added together.
Where other tools stop
Strategy tools stop at the plan. Portfolio tools stop at funded projects. Neither follows the bet all the way to actual spend — or back again.
Modules
Start where the pressure is highest. Extend without re-platforming.
Strategic Development & Intake is included with every Steer module. Each module after it reads the same model — so it adds context, not another silo.
Foundation · included
Strategic Development & Intake
“What has to go right for this bet to pay off?”
Choices, assumptions, scenarios, investment options, incoming requests and a record of every decision — one living plan the leadership team steers from.
Trace Strategy to CostShape the IntakePlan the YearChange Outcomes
Explore Strategic Development & IntakeIndustry Strategy Editions
“Where is the money made in our industry — and what would change it?”
Where profit is made, what drives it, the risks, the measures that matter and proven strategic moves — for the industry you actually compete in, alongside your own choices.
Find the Profit PoolsTest the PlaysWatch the Drivers
Explore Industry Strategy EditionsWho it is for
The questions it answers — by the person asking.
CEOCFOChief strategy officerBoard & executive committeeBusiness unit president
“Which strategic bets are we actually funding — and are they delivering what we expected?
Start in
Strategic Development & Intake
“What does this goal cost, and do those numbers match our books?
Start in
Strategic Development & Intake
“Which assumptions have changed since we set the plan, and which bets depend on them?
Start in
Strategic Development & Intake
“Where is the money made in our industry, and are we positioned to win it?
Start in
Industry Strategy Editions
“What does the company strategy ask of my unit — and what is it willing to fund?
Start in
Strategic Development & Intake
What it delivers
From reporting on the enterprise to steering it.
Insights
What becomes visible
- How much spend has no link to any strategic goal
- What kept running after the strategy changed
- The actual mix of keep-the-lights-on, growth and transformation spend, against the mix you planned
- Goals with nothing measuring them
Decisions
What can be decided — and revisited
- Which bets to speed up, change or stop — based on real cost, not a status slide
- Whether a past decision delivered, measured the way it said it would be
- What to fund next, with the approved plan and its alternative side by side
- Which requests to accept, reshape or decline before anyone commits people
What it sits on, and what it replaces
Keep what works. Retire the manual reconciliation.
Your systems of record stay authoritative. What goes first is the reconciliation work between them.
You keep
- Your strategy method — OKRs, CLEAR, or whatever the leadership team already uses
- The offsite and the business review
- Finance’s approved plan
You retire — on your schedule
- The strategy deck rebuilt every year
- Request-tracking spreadsheets and email queues
- The assumptions list nobody opens
Where to land
Licensed by operating scope — not by seat.
Always enterprise-wide. One Industry Strategy Edition is included with every Steer license.
See how pricing worksBefore you buy
Three questions to ask any platform.
How to get a number instead of a pitch.
2
“Show me which assumptions changed since the plan was locked.”
Good answer · Each assumption has an owner, a date and the bets that depend on it.
Bad answer · The assumptions are in the appendix of a deck.
3
“Show me a decision from last year and what it changed.”
Good answer · Opens a record: the opportunity, the project and the result it promised.
Bad answer · Opens a slide deck.
Methods and frameworks
Runs the methods you already use.
Dotwork does not ask you to adopt a new method. The frameworks your teams run become views over the same model.
CLEAR
Strategy to execution, connected and measured.
OKRs
Objectives and key results, measured against live evidence.
BIZBOK
The business architecture standard for mapping what a business does and how value flows.
The model underneath
Every module makes the next one smarter.
Steer, Fund & Optimize and Govern & Deliver all read and write the same Enterprise Operating Model. The first module you license builds the model. Every module after it adds context instead of another silo — and Dotwork AI reads all of it, stopping where the decision is yours.
See the Enterprise Operating ModelBe Decisive.Build Fast.Connect Everything.
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