Product Operations glossary
20 terms on how product teams plan, build, launch and measure their work.
Frequently asked questions
What is the Product Operations glossary?
It is a reference of more than 2,000 terms used by product managers, product operations teams and the leaders they work with. Each entry gives a short definition first, then explains what the term means in practice for product management and operations.
Who is the Product Operations glossary for?
Product managers, product operations and program teams, and anyone who works with them, such as engineering, design, marketing and finance. It is also useful for leaders building a product operating model who need a shared vocabulary across teams.
How are the terms organized?
Terms are listed A to Z and tagged by category, such as product strategy, product management, product marketing, feedback management, business operations and agile. Use the search box or the category filters to narrow the list, or jump straight to a letter.
Where did this glossary come from?
It began as the LaunchNotes product operations glossary. LaunchNotes is now part of Dotwork, so the glossary moved here, where it sits beside Dotwork’s guides to the product operating model and the Enterprise Operating Model.
How does product operations relate to the Enterprise Operating Model?
Product operations is one part of how a company runs. In the Enterprise Operating Model, product work connects to strategy, funding, portfolio and architecture, so a roadmap decision can be traced to the bets and budgets behind it. See the Enterprise Operating Model.